Routemint, in full. The four-stage Whop commission model.

What it is

Selection is the act of choosing which Whop sellers to route your audience into — shortlisting three or four with the four selection heuristics: recent revenue, low refund rate, evergreen niche, monthly-recurring price.

Why it matters

A single bad pick sinks the month. One refund-heavy Whop or one consumer-fluff niche poisons the whole affiliate engine, because Whop pays on renewal and you are paid in proportion to how long the buyer stays. Selection is the only stage where the math is decided in advance of every other lever. Skip it and the pre-sell, tracking and tier-stacking layers all compound a number that was already wrong.

What it is

Pre-sell is the per-channel recommendation you write around the Whop link — one creative per surface (Substack, X, Discord, TikTok) so the offer reads like a recommendation, not an ad.

Why it matters

Each surface converts on a different angle: Substack wants the why, X wants the proof, Discord wants the workflow, TikTok wants the hook. One routing-ledger per channel, one pre-sell per surface — meaning every click reads like an organic recommendation, and you know which surface is converting before Whop’s dashboard tells you. A Whop link without a pre-sell is plumbing, not a campaign.

What it is

Tracking is the discipline of putting a distinct, per-channel UTM on every Whop link — one URL per surface — so attribution lands clean in Whop’s dashboard and you know which creative converted.

Why it matters

Without per-channel UTMs, every Whop link looks identical in the platform’s analytics and the router cannot tell which surface drove the signup. Distinct URLs per surface = clean attribution, and the first, second, third and fourth month of a referred buyer all pay identically — that is the gap nobody talks about. You stop trading hours for signups the moment tracking hygiene is in place.

What it is

Tier-stacking is the act of layering Whop’s seller-referral tier on top of the product commission — so every signup routed under your code earns 30% of Whop’s gross profit in addition to the 30% product commission.

Why it matters

Every Whop link pays 30% recurring on the product. Every signup routed under your code also pays 30% of Whop’s gross profit on the same month of GMV. Same buyers, paid once upstream, but the platform pays both layers — the math adds up to 51% recurring on the same buyer line, every month for as long as the customer stays. Without the seller-referral tier you collect half the engine and leave the rest on the table.